University Technology Commercialization

TechComm™ Reference Guide

Online Commercialization "Toolbox" for Faculty & Student Inventors and Entrepreneurs


Invention  Startup

Comprehensive Information & Guidance Resource for University Innovators
Comprehensive Information & Guidance Resource for University Innovators
  • SUPPORTS: TTO & Mentor Time Efficiency / NSF I-Corps Training "Lab-to-Market" Programs & Campus Incubators
  • EDUCATES: Invention Protection / Customer "Development" & Concept Validation / Value Proposition / Business Model & Startup Fundamentals
  • EXPLORES: Unique Med Tech Multi-Stakeholder Environment -- Patient & Provider Needs / FDA Regulations / Reimbursement Issues
  • LINKS: Univ. "Innovation Ecosystem" -- Inventors / Tech Transfer / Commercialization Centers / Incubators / Mentors / Funding Sources
  • DELIVERS: Custom SaaS w/ Content Maintenance via Cloud Subscription Service -- University IT resources not required

The Proof of Concept Institute, Inc. is a California 501(c) (3) non-profit corporation, whose expertise is in the design and development of customized, web-based educational content directed to training and guidance of entrepreneurial university faculty, post docs and students in the commercialization of high technology innovations, including those with applications in the multi-stakeholder, regulated life sciences domain.

Hal W. DeLong
Executive Director,
During his early career, Hal spent 13 years with Johnson & Johnson and Becton Dickinson medical device divisions in various senior product management, and sales and marketing management positions before joining his first medical startup Murex Corp. as VP, Sales & Marketing.  He later served more than 10 years as Exec. VP, Business Development & Marketing with San Diego startup Alliance Pharmaceutical Corp. before becoming CEO of Metracor Technologies, Inc., an early-stage, venture capital-backed medical device manufacturer.

Hal’s industry experience included leadership roles in the development and commercialization of numerous clinical diagnostic and critical care monitoring systems, as well as the early development of a novel drug delivery technology platform that is now in clinical use. Several of these programs involved collaboration with university researchers and clinicians, as well as joint development and marketing agreements with major medical corporations.

More recently, Hal has consulted to early-stage medical device startups, served as a San Diego CONNECT Springboard Entrepreneur-in-Residence, and since 2005 has served as a Business and Technology Advisor to the William J. von Liebig Entrepreneurism Center within the UCSD Jacobs School of Engineering.

Jack Savidge
Mr. Savidge has over 40 years of line management, CEO, Board of Director, venture capital and consulting experience. He is regarded as an expert in entrepreneurism, strategy development, technology commercialization, and corporate internal venturing. His consulting clients included Eastman Kodak, Exxon/Mobil, BankAmerica and Lockheed.
In addition, Mr. Savidge is a published author of several business books and taught technology innovation, marketing and business planning for 18 years at UCSD Extension before co-founding the William J. von Liebig Entrepreneurism Center at the UCSD Jacobs School of Engineering.

Steve Stadwiser
CEO, Sessionwise

Web Development Partner
Mr. Stadwiser’s experience in the web/interactive industry began in San Francisco in the late 1990’s where he worked for The North Face, Inc. as a web development project manager.  In 2003 Steve founded Sessionwise, an agency based in San Diego, which in 2011 joined forces with the award-winning Jacob Tyler Creative Group, a full-service, brand communications firm specializing in printed collateral, web design and development, product design, online marketing, social media, and reputation management.

Mr. Stadwiser was responsible for a broad range of Jacob Tyler services that included custom website design and maintenance.  He has recently returned to his entrepreneurial roots and once again operates Sessionwise as an independent, custom web development company specializing in responsive frontend and WordPress development.


Custom Features
  1. Logo Bar

    Provide your university logos (3 max.) and color bar selection

  2. Photos & Imagery

    Provide your university-owned images within specified pixel range-- negotiable number of purchased images allowed.

  3. Custom Content

    Selected modules allow for custom content and intra-university departmental links, typically used for "ecosystem linkage" and policy guidance.

  4. Custom Modules

    Limited customization within PROOF of CONCEPT and COMMERCIALIZATION PATH OPTIONS relating to on-campus design/prototyping labs, commercialization assistance centers, incubators, venture funds, etc.


Content Coverage
  1. Invention/IP Protection

    Reinforces importance of IP in technology commercializationn -- provides comprehensive tutorial on patents and copyright issues relevant to the university setting, with links to your Tech Transfer department.

  2. Proof-of-Concept

    Emphasizes early, thorough assessment of customer needs as part of efficient prototype development and feasibility demonstration planning, especially for medical devices.

  3. Commercialization Path Options

    Provides guidance on decision-making and follow-on steps required in licensing vs startup options – with info on POC funding opportunities and campus links to assistance resources.

  4. Med Tech Regulatory Considerations

    Reviews Digital Health "revolution", FDA device and drug classifications, approval pathways, and regulations relevant to university researchers and industry collaborators – with links to FDA guidance documents

  5. Market Knowledge & Business Model

    Covers all components of commercial opportunity analysis and business model development leading to the "value proposition" for a well-defined customer segment.

  6. Startup Fundamentals

    Provides guidance regarding company formation and capitalization, management team selection, professional services, fundraising, corporate partnering, and working with boards of directors and advisors.


Innovation Ecosystem
  1. Integrates "How To" with University Policy Guidance

    Incorporates university-specific policy guidance regarding IP protection, licensing, startups, and conflicts of interest avoidance

  2. Links Innovation & Entrepreneurism Resources

    Provides ecosystem linkage and information regarding university technology commercialization relevant to Entrepreneurism Centers, Incubators, Mentors, Business School MBAs and Licensing Officers

Contact Us

The Proof of Concept Institute, Inc.
9706 Caminito Joven
San Diego, CA 92131
P: 858.472.4010